USA: Drop the mask!
People are feeling freer and accepting invitations to outings and parties.
With the world re-opening, and those who have been vaccinated dropping their masks in the US, people are feeling freer and accepting invitations to outings and parties. Women are wearing makeup again and the use of lipstick and gloss is back, as well as highlighters and bronzing powder.
After retail’s brutal shutdown a definite surge in sales was observed in 2021. American consumers want to go back to their shopping habits. The atmosphere is dynamic and creative. The beauty market is again appealing, and many new players are entering the arena with the desire to renew the beauty offering.